Readers come first
Every decision we make starts with one question: does this serve the reader? Our partners benefit from our audience only because that audience trusts what it reads. We protect that trust above any single article or campaign.
Independent editorial judgment
Our editors decide what we cover and how. Advertisers and partners do not review, approve or change our independent editorial coverage, and no one can pay to have independent coverage removed or altered.
Disclosure of partner content
When a brand pays for an article, it is disclosed as sponsored or partner content. We follow the Federal Trade Commission's guidance on advertising and endorsements.
Accuracy and sourcing
Our health and wellness articles draw on peer-reviewed research, recognized health authorities and qualified experts, and cite sources so readers can check them. When research is limited, early or based on a small group of people, we say so plainly.
Responsible health claims
Our standards do not allow claims that a product treats, cures or prevents disease, or promises of specific results. Our articles are written to inform, not to replace the advice of a qualified health professional.
Honest recommendations
Our standards do not allow invented reviews or testimonials. When a person recommending a product has a material connection to the brand, that connection is disclosed.
Corrections
When we find an error, we correct it. If you see an error, write to contact@brawopress.com with "Correction" in the subject line.
Accountability
Our editors are responsible for everything we publish, whatever tools are used to produce it.
Questions about our standards?
Partners, readers and press can reach our editorial leadership directly. Ask us how we work, how partner programs are disclosed, or how a specific article was produced.