The Growth Assessment for wellness brands

Question 1 of 5Where is the brand today?

Pre-launchThe product is not on sale yet. Early tractionSelling, and still proving repeat demand. EstablishedA proven product, growing a category position. Planning a transitionPreparing for investment, a sale or succession.

Question 2 of 5Which category are you in?

Supplements and nutritionVitamins, functional foods and drinks. Skin, hair and beautyTopicals, personal care, cosmetics. Fitness and performanceTraining, recovery, sports nutrition. Sleep, stress and mindRest, focus and calm. Home, family and petsProducts for the household. Other wellnessDevices, services and everything else.

Question 3 of 5What is holding growth back most?

Choose the one that feels most true today.

Customers don't see why to choose usThe product is good, but the difference is unclear. Too few of the right people know usThose who find us buy, but not enough find us. Acquisition costs too muchAds work, but not profitably enough to scale. Customers buy onceToo few come back for a second order. Orders are smallEach sale carries too little to fund growth. Unsure where to investToo many channels, no clear priority.

Question 4 of 5What is the business building toward?

Building a profitable businessGrowth the business can fund. Establishing category leadershipThe name customers associate with the category. Building an independent, generational brandA business built to last and stay independent. Preparing for investment, acquisition, or successionReady for a transaction or a handover.

Question 5 of 5How far ahead are you planning?

3 monthsImmediate priorities. 6 monthsNear-term growth. 12 monthsAnnual strategy. 36 monthsLong-term brand building.

Add your numbers (optional)Three figures give an illustrative 12-month break-even estimate for acquisition cost. They stay in your browser.

Average order value, $Revenue divided by orders.

Contribution margin, %After product, shipping, fees, discounts and returns, before marketing.

Orders per customer in 12 monthsIncluding the first order. 1 means no repeat.

Current CAC, $ (optional)What you pay to win one new customer.

Explore your growth strategy.