Notes from the publishing floor.
Free guides for wellness founders and operators on growth economics, positioning and how customers decide what to trust. Read without signing up. Subscribe if you want the next one by email.
Why your competitor can afford a higher CAC than you
The auction is not decided by who writes better ads. It is decided by what each customer is worth to the bidder, and that can be built.
Read the guide · 5 min RetentionA profitable first sale is not the same as a profitable customer
How to judge acquisition by what a customer contributes over time, and what makes wellness customers come back.
Read the guide · 4 min Brand AuthorityHow to build authority before you scale ad spend
Paid media amplifies what is already there. Six steps to make sure what it amplifies is worth paying for.
Read the guide · 4 minInsights by email
New guides on growth economics, positioning and discovery for wellness brands. Occasional, practical and easy to leave.
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